RA: Wendy's is Serving Breakfast?

This is an effective advertisement that persuades people who are busy but care about eating good quality food to eat at Wendy’s for breakfast. Wendy’s does this through their wording and display of colors and layout. Listed in bold, the advertisement says “Just because you’re pressed for time, doesn’t mean you should be pressed for quality.” This speaks directly to those who are in a hurry but who would rather eat a good quality meal. This also implies that eating at other fast food places means sacrificing quality for time. Wendy’s’ previous repertoire of good food, in addition to their current emphasis on quality serves to persuade the reader that the breakfast at Wendy’s will be just as good as their lunch and dinner. Thus logically satisfied customers of Wendy’s food will be happy and full customers with their new morning menu. The fact that Wendy’s is now serving breakfast draws the question out to many (myself included) “What are they serving? And will it be like the rest of the fast food junk served in the wee hours of the day?”

The add repeats that breakfast at Wendy’s is “fresh,” “right,” “made the way (breakfast) ought to be” implying that other fast food restaurants don’t have good food. The layout is swabbed with bright colors of yellow and orange, denoting the horizon of a new dawn with the sun just lighting up the earth. The pictures of food have bursts of light coming out of them emphasizing early morning time, a time to eat! “FREE” is written all over the coupons leading readers to actually want to go to Wendy’s to try their breakfast—in addition to this it seems that the coupons are easily redeemable for actual free food! Wendy’s serves only “Custom Bean Coffee by Folgers Gourmet Selection” adding to their authority as a restaurant who knows good breakfast. However the pictures of the food itself is reminiscent of McDonald’s and other fast food and does not denote that there is higher quality breakfast food at Wendy’s. Overall however, with the emphasis good eating (backed by the experience of previous customers and Wendy’s current advertisement), the aesthetic presentation and the offers for free food, this is a persuasive piece of paper which will draw most readers to try Wendy’s breakfast or in the least to think of them when they’re hungry.